Association Sales Manager

Job Description

Are you an experienced sales professional with a proven ability to build strategic partnerships and deliver commercial growth?

Our client is looking for an Association Sales Manager to lead business development within the conferences and events.This role requires a confident communicator with a structured approach to identifying new opportunities, managing client relationships and securing high-value contracts through competitive bids and proposals.

You will play a key role in shaping and executing the sales strategy to ensure a seamless client journey from initial contact through to event delivery. A deep understanding of the events industry, strong commercial judgement and the ability to influence decision-makers at all levels will be essential to success in this position.

Key Responsibilities:

• Build and nurture long-term relationships with agencies, corporate clients and associations
• Identify, target and convert new business opportunities across multiple sectors
• Own the sales process from initial contact through to bidding, negotiation and contract close
• Stay ahead of industry trends, promotions, and packages to confidently pitch to clients
• Represent the venue at trade shows, networking events and client entertainment functions
• Conduct site tours and showcase the venue’s full capabilities to prospective clients
• Collaborate closely with internal teams to ensure smooth execution of events and accurate client handovers
• Maintain accurate records and activity tracking in the CRM system
• Contribute to budget planning, reporting and sales forecasting alongside the senior leadership team

What They’re Looking For:

• Proven track record in B2B sales, ideally within the events, hospitality or venues sector
• Excellent communication and presentation skills, both written and verbal
• Organised, commercially minded, and target driven
• Confident managing multiple projects and deadlines while maintaining attention to detail
• Comfortable networking, attending events, and working occasional evenings as needed
• Experience in preparing bid documents and participating in formal tender processes is highly desirable
• A collaborative team player who leads by example and builds strong internal and external relationships

Benefits:

• 25% on personal KPI’s and 15% linked to overall company performance
• 28 days holiday
• Company pension scheme
• Private healthcare
• Use of a company pool car or reimbursement for business mileage
• Complimentary gym membership

If you are an experienced Association Sales Manager and looking to play a pivotal role in the success of a standout events venue, we’d love to hear from you. Apply now to be part of something exceptional!